In the growing world of technology, people blindly trust the search engines that provide them answers to any question that can arise in the human mind. None of them are left unanswered. With such trust relying upon the internet, entrepreneurs find it an excellent opportunity to advertise themselves. The whole concept of Digital Marketing is raised with the growth and reliability of the internet. Digital marketing refers to using digital channels, such as search engines, social media, email, and websites, to promote a product or service. The goal of digital marketing is to reach a target audience through the use of digital technologies and channels. Techniques used in digital marketing include search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, influencer marketing, and more. While searching for a product on the internet, people often click on the first link or the page on the Search engine result pages(SERP). A lean percentage of consumers would care